By definition: “Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.”
Paid advertising (whether executed via Google AdWords or on social media websites such as Facebook) when done correctly, can drive highly relevant leads and traffic to your website or business. Highly targeted leads means people that are interested in what you have to sell, are ready to buy, or otherwise would give you their information in order to be nurtured into a paying customer down the road.
Danny utilizes the latest methods and strategies in keyword research, keyword effectiveness index, manual bidding, and beyond industry best practices to help his clients with search engine marketing (SEM) / pay per click (PPC) campaigns to build customer traffic and generate new leads.
Google certified, he is accredited and authorized to use Google AdWords and Google Analytics as well as Facebook, Instagram, LinkedIn and Twitter pay per click advertising campaigns to help your website or business reach the right customers searching for your service or product.
- Search Engine Marketing / Pay Per Click campaigns generated over $60,000 revenue with only a paid marketing budget of $1,000 (2016).
- Highly optimized Facebook ad campaigns can target your audience for as low as $0.04 cost per click / website visit or $0.01 per video view.